Blackbird revolutionizes the way stakeholders manage multilingual content, offering unparalleled flexibility and automation. Our innovative workflows, affectionately known as 'Birds,' streamline every phase of language and content operations.  Blackbird redefines Content Operations—not just by making it multilingual, but by seamlessly blending AI with human expertise and oversight.
ToFu (Top of Funnel), MoFu (Middle of Funnel), BoFu (Bottom of Funnel) is a well-known marketing framework representing customer journey stages and the corresponding content strategies. In Blackbird, a similar funnel transforms monolingual content into multilingual through orchestration. At each stage, different technologies support quality: Classification AI (ToFu) distinguishes content suitable for AI processing from content needing human expertise; MTQE and APE (MoFu) mitigate risks of raw AI translation before delivery; Analytics (BoFu) track KPIs and automate decisions based on quality triggers. Together, these technologies create a robust new quality management framework tailored for the age of agents.
Checkpoints in Blackbird workflows are control steps  that enable Birds to pause and wait for different events before continuing their Flights. These triggers could be a mix of automated and human-driven actions. Instead of following a single, linear trigger path, Checkpoints allow for flexible handling of workflows where pauses for approvals, reviews, or external events are necessary. Traditional workflows typically follow a single chain of events, triggered by one initial action (e.g., a file being uploaded or a task being assigned). With Checkpoints, multiple trigger points are embedded within a Bird, allowing for pauses and checks along the way. This creates more adaptable processes, especially useful when certain steps require human involvement or oversight, or need to wait for external systems to respond or long running tasks to be completed.
In Blackbird users can consider analytics data about the performance of their multilingual content. Users connect to various analytics sources of truth, pull  key performance indicators, and automatically make orchestration decisions based on the defined KPI triggers. See an example >>
Blackbird is uniquely equipped to support multimedia — our core platform supports large files and strings (tested up to a whopping 50GB), and we have deep partnerships with market leaders like Captionhub.
AI voice-over, powered by advanced speech synthesis, is another powerful option on Blackbird. We offer fast, high-quality, and cost-effective synthetic voice-over and dubbing, including services from Amazon, ElevenLabs, Murf.AI, Microsoft or OpenAI. Text-to-speech (TTS) processes can be fully automated and orchestrated.
Blackbird offers a powerful approach to leveraging glossaries. Our users can take a terminology source of truth like term bases in memoQ or glossaries in deepL and use these assets in other applications, independent of the parent (host) apps. Glossaries become decoupled, automatically converted to the TBX format, and can be injected into LLM prompts as optional input values. Yes, this is RAG! Our framework for glossary interoperability also enables TMS-TMS, MT-MT, MT-TMS glossary interoperability.
LangOps and ContentOps engineers can refocus their energies on high-value objectives because Blackbird handles 'daily chores' such as preparing files for localization, converting file types, performing regex operations, managing clunky plugin UI panels, repurposing content, and applying style guides—saving thousands of hours annually.
Blackbird can integrate to anything with an API, including full support of all types of API architectures (REST, SOAP, GraphQL). Blackbird offers pre-built integrations to over 150 apps. We call these Public Apps – these are immediately available to our users after their first log-in to Blackbird. See all Blackbird Public Apps >> Blackbird was built with extendibility and scalability in mind - with our SDK, users can create their custom (private) applications and use them in Birds to orchestrate any workflow
Blackbird enables full touchpoint planning and production — users to connect with AI tools such as Mistral, AI21 Labs, Anthropic, Cohere, Google Vertex AI, Hugging Face, OpenAI, or Stability AI, facilitating the repurposing of content for diverse audiences across multiple touchpoints and media types. Content can be sourced from Content Management Systems (CMS), through scraping the web and RSS feeds, file repositories and cloud storage systems, or Translation Management Systems (TMS). Blackbird ensures interoperability and the elimination of friction between systems, strong support for good standards (HTML, XLIFF, TBX), and opportunities for RAG.
Automating payments between business management systems like Plunet or XTRF, and best-of-breed fintech applications like Wise is easier than ever. Blackbird also supports fintech applications like QuickBooks Online, HR apps like Remote, and business productivity tools like Atlassian Jira, Asana, ClickUp, Monday, Notion, Slack, or Trello.
